Each of these units also has its own managing director. Two of these, Sue van der Merwe lotteries and Keno and Frank Makryllos gaming services were former operating chiefs within the Tatts Group.

Magill joined Tatts Group in as group brand and marketing strategist, working closely with the CEO to set brand vision, strategy, launch and rollout.

The work earned her the newly created role of group chief marketing officer in The remit was to lead a new centralised marketing function , heading up a team of 30 staff covering digital acquisition and optimisation, CRM and loyalty, design services and business unit brand marketing teams.

Achievements during this time included refreshing and relaunching the Tatts Group corporate brand, overhauling the wagering unit brands to Ubet, its one multi-channel proposition, redesigning the Ubet retail customer experience, and developing umbrella brand, the Lott.

On the B2B front, Magill developed and launched the B2B Gaming Solutions business unit brand, MAX. But Justice John Middleton, of the Australian Competition Tribunal, found the merger would be substantially beneficial.

The changes would mean people could still buy food and drink with eftpos but would not be allowed to withdraw cash at clubs.

The company also operates online nationally as Ubet. Its shops operated under several different brand names due to its string of acquisitions, including TAB, TattsBet, Unitab, and others.

On 27 November , Tatts Group announced that it would begin to unify all of its wagering properties under the new brand UBET in Comprising two companies, Maxgaming and ByteCraft.

Tatts Group both operates and provides services for electronic gaming machines known in Australian slang as "pokies", shortened from "poker machines".

Provides monitoring solutions and value adding services to the Australian gaming machine industry. Many Australian state governments have legislated mandatory monitoring for all gaming machines they license, to protect the integrity of the industry.

Under this system, Monitoring Licences are granted to independent companies who operate computer networks connected to all gaming machines within a relevant jurisdiction.

All machine activity is monitored to ensure that correct prizes are paid and taxes are calculated correctly on revenue. MaxGaming holds licences for three jurisdictions: New South Wales, Queensland and The Northern Territory.

Try Sharesight today Track 10 holdings for free. On 19 October , Tatts Group Limited Tatts and Tabcorp Holdings Limited Tabcorp announced a Merger Implementation Deed to combine the two companies and create a diversified gambling entertainment group with a pro forma enterprise value of AUD The merger was via a scheme of arrangement that offered cash and scrip with Tatts shareholders receiving 0.

Tabcorp, a gambling entertainment company, had an AUD4 billion market capitalisation before the scheme announcement.

It operated three core businesses — Wagering and Media, Keno, and Gaming Services — employed over 3, people, had revenue of AUD2. Tatts, before merging with Tabcorp, provided gambling services with an AUD5.

On the 22nd of December , Tabcorp paid to the eligible Tatts shareholders with the following Scheme Consideration for each Tatts share held: the scrip consideration of 0.

Cost Base Proportion - Partial scrip-for-scrip Roll-over When the partial scrip for scrip roll-over is chosen, the cost base of Tatts that is attributable to the exchanged Tabcorp shares is worked out as follows: Cost Base of Tatts for the Calculation Scrip component Cash component.

Scenario 1 - Scrip-for-scrip rollover applied This example will assume that the fund has elected to apply scrip-for-scrip rollover to the acquisition of the Tabcorp shares.

You are taken to have acquired the replacement shares, units or other interest for the cost base of the original interest.

Backdating to original purchase date The replacement shares or interest, are taken to have been acquired on the original shares' or interest's purchase date.

Tatts chairman Harry Boon said the deal "is based on clear industrial logic and a strong and tangible synergy proposition. The scale and efficiency benefits from this combination will provide a stronger platform in this dynamic environment.

Tabcorp chairman Paula Dwyer said the combination would "deliver a winning offer for customers, including best-in-class digital products and experiences.

We are excited by this opportunity, which we believe will deliver an enhanced wagering experience for our customers and, in turn, will generate stronger returns to the Australian racing industry, underpinning its sustainability.

Tatts and Tabcorp abandoned merger talks in November last year, but Mr Boon said on Wednesday a tie-up had been "the subject of numerous discussions between the two companies over time".

Investors are likely to be broadly supportive of the deal, although there will be some — notably Sandon Capital — who will be disappointed that the deal does not include a spin-off of Tatts Group's valuable lotteries business.

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